The guy traveled to New York specifically to buy ten external hard drives with a capacity of 28 TB each. The reason for such a radical decision was the significant price difference between the American and British markets.

The main problem was the instability of the availability of drives at Best Buy and B&H Photo stores. In addition, both retailers limited the maximum purchase to five devices, which forced the buyer to order drives from both places at the same time to avoid cancellation of orders.
According to cgtechuk, the savings were substantial. Each drive cost £244 plus 20% UK import VAT, which came to about £300 per device. The same drive sells for £568 on Amazon UK, and refurbished models on eBay UK cost £420.